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🚗 Cars & Market TOKYO — Jul 21, 2026

JP Market Check #1: What S13, S14 & S15 Cost in Japan (Jul 2026)

Published Jul 21, 2026 Updated Jul 21, 2026 8 min read

The Rundown

  • This is a census, not a sample: we counted every priced listing on Goo-net's model pages — 484 cars across 8 chassis.
  • S14 is the value entry: median ¥2.86M across 63 priced cars, about ¥1M under an equivalent S13.
  • S15 has the deepest supply (151 listings) and the wildest spread — ¥1.44M rough cars to ¥11.5M at the top.
  • The AE86 split: Truenos have a median of ¥5.37M, while mechanically-similar Levins sit at ¥3.38M — a ¥2M premium for pop-up headlights.
  • JZX100 Chasers are quietly the priciest non-Trueno chassis here (median ¥4.19M), and the JZX90 is basically extinct at retail: 4 cars nationwide.
Contents
  1. Silvia: the three-generation picture
  2. 180SX: with the S15, not above it
  3. AE86 and the JZX brothers
  4. One thing to understand about every number above

“PRICE: ASK” tells you nothing. So we counted the whole market: every priced listing on Goo-net — the portal where Japanese buyers actually shop — for the chassis that matter to drifters. Not a sample, not page one: a census of 484 cars, checked on July 21, 2026.

Method, in one line: we crawled every page of each model’s listings, took each car’s vehicle price (本体価格), excluded “price on request” cars, and computed medians and quartiles from the full set. Raw data is archived so Market Check #2 can measure real movement.

July 2026 census — 484 priced cars across 8 chassis

S14¥2.86Mn=63 — the value entry
S13¥3.80Mn=58 — dearest Silvia generation
S15¥3.60Mn=137 priced — widest spread, to ¥11.5M
180SX¥3.61Mn=86 — level with the S15
JZX100¥4.19Mn=68 — priciest non-Trueno chassis
AE86 Trueno¥5.37Mn=31 · Levin ¥3.38M, n=37
¥0M ¥3M ¥6M ¥9M ¥12M MEDIAN AE86 Trueno n=31 AE86 Trueno — middle 50%: ¥3.71M–¥5.95M AE86 Trueno — median ¥5.37M ¥5.37M JZX100 n=68 JZX100 — middle 50%: ¥3.24M–¥4.73M JZX100 — median ¥4.18M ¥4.18M S13 n=58 S13 — middle 50%: ¥3.00M–¥4.47M S13 — median ¥3.80M ¥3.80M 180SX n=86 180SX — middle 50%: ¥2.96M–¥4.02M 180SX — median ¥3.61M ¥3.61M S15 n=137 S15 — middle 50%: ¥2.88M–¥4.54M S15 — median ¥3.60M ¥3.60M AE86 Levin n=37 AE86 Levin — middle 50%: ¥2.88M–¥4.68M AE86 Levin — median ¥3.38M ¥3.38M S14 n=63 S14 — middle 50%: ¥2.58M–¥3.40M S14 — median ¥2.86M ¥2.86M box = middle 50% · dark line = median · whiskers = full range
Every priced listing counted on Goo-net, 2026-07-21 — a census, not a sample. "Ask for price" listings are excluded. Too few cars on the market to plot a distribution: JZX90 Chaser (n=4).

Silvia: the three-generation picture

ChassisPriced cars (of listed)RangeMedianMiddle 50% (Q1–Q3)
S1358 of 61¥2.20M – ¥9.99M¥3.80M¥3.00M – ¥4.47M
S1463 of 68¥1.48M – ¥4.55M¥2.86M¥2.58M – ¥3.40M
S15137 of 151¥1.44M – ¥11.5M¥3.60M¥2.88M – ¥4.55M

The S14 is the value play, full stop. Its median sits roughly ¥1M under the S13’s, its ceiling is the lowest of the three, and half of all S14s cluster in a tight ¥2.58–3.40M band. The chassis the internet spent two decades calling the unloved middle child is now the cheapest real S-chassis by a wide margin.

The S13 premium is bigger than a first look suggests. A ¥3.80M median for a car that stopped production in 1993, with the top end reaching ¥9.99M for the best survivors. Age has thinned the herd and priced the clean cars accordingly.

The S15 is plentiful and polarised. Deepest supply by far — 151 listings — and the widest spread in this census: ¥1.44M rough cars to an ¥11.5M outlier. The middle 50% (¥2.88–4.55M) is where realistic buying happens.

180SX: with the S15, not above it

86 priced listings put the 180SX median at ¥3.61M (Q1–Q3: ¥2.96–4.02M, range ¥1.78–7.00M) — essentially level with the S15 and below the S13. Site-quoted averages run higher (Type X money pulls the mean up), but the median tells the truer story: the hatch is priced with its Silvia siblings, not above them.

AE86 and the JZX brothers

ChassisPriced carsRangeMedianMiddle 50%
AE86 Trueno31 of 34¥2.79M – ¥9.49M¥5.37M¥3.71M – ¥5.95M
AE86 Levin37 of 46¥1.89M – ¥6.95M¥3.38M¥2.89M – ¥4.68M
JZX100 Chaser68 of 70¥1.39M – ¥6.50M¥4.19M¥3.24M – ¥4.73M
JZX90 Chaser4 of 4¥0.98M – ¥3.86Mtoo few to matter

The census settles the AE86 question with a twist: it’s really two markets. Truenos carry a ¥5.37M median — more than half the cars ask over ¥5M — while the mechanically-similar Levin sits at ¥3.38M. That’s roughly a ¥2M premium for pop-up headlights and the panda paint job every Initial D reader grew up on. If you want the chassis rather than the poster, the Levin is the same car for Silvia money.

The JZX numbers hold two findings. The JZX100 is quietly expensive: at a ¥4.19M median it out-prices every Silvia generation. And the JZX90 has all but left Japanese retail — four cars nationwide, ¥0.98M to ¥3.86M. If a 90 is your dream chassis, the auction hall is where it will have to come from.

Methodology note (Jul 21): this article initially quoted first-page medians, then a cross-site spot-check, before we built the full crawl the same day. The census versions above supersede both — and amusingly, they vindicate the first AE86 read: the Trueno really is a ¥5M-class car. It was the Levin hiding underneath the “AE86” label that made the market look cheaper. All future Market Checks use the census method.

Why this is a census, not a sample

We count every priced listing on Goo-net’s model pages rather than sampling page one. Recommendation-ranked first pages skew expensive, which is exactly how published JDM “averages” end up too high.

One thing to understand about every number above

These are retail prices — Japan’s general used-car market, where dealers buy at auction, recondition the car, add their margin and a warranty, and sell to domestic buyers. Retail is the ceiling of this market, not the floor.

The same chassis also change hands where these listings never look: the dealer auction halls retail stock comes from, and private sales inside the drift community — cars that get offered around the paddock before they ever reach a listing site. Buying there means giving up the showroom prep — that’s the trade: less polish, better money.

The catch has always been that this layer requires eyes on the car. So we’re your eyes: we check the car in person and send you a full video and photo walkthrough — underside, chassis rails, the parts a listing would crop out — before you commit a single yen. Tell us the chassis and your budget, and we’ll tell you honestly, with these census numbers as the reference, what’s realistic below retail and what isn’t: Find & export a car with us »

Next month’s Market Check measures how these numbers move — against today’s archived raw data.

Frequently asked questions

Why are these prices higher than what exporter sites advertise?

These are Japanese domestic retail listings — dealer-prepared cars with warranties aimed at Japanese buyers. Auction-sourced export cars can land cheaper, but you're trading away the dealer prep and adding auction risk. Comparing both against these medians tells you if an export quote is actually good.

Do these prices include Japanese taxes and fees?

Figures use the vehicle price (本体価格) from each listing, not the drive-away total; Japanese buyers pay additional on-road costs. Use these numbers as the market level, not as a landed cost.

Is the S15 the best buy since it has the most listings?

Most supply, yes — 151 listings. But it also carries the heaviest overseas demand and the widest spread (¥1.44M to ¥11.5M). The S14 remains the price-per-chassis bargain at a ¥2.86M median.

How were these numbers collected?

We crawled every page of each model's listings on Goo-net on July 21, 2026, extracted the vehicle price of every car (484 priced listings; 'price on request' cars excluded), and computed medians and quartiles from the full set. The raw price data is archived so next month's changes are measured against it.

Sources we checked

This report is provided for general information. Event dates, entry fees, track rules and car prices change quickly — always confirm current details with the official sources listed above before travelling or spending money. TSUISO is not affiliated with any circuit, organiser or shop mentioned. Drive on circuits, not on public roads.